Her Highness Princess Noura bint Faisal Al Saud founded Culture House as a Saudi boutique consultancy providing advisory and implementation services related to culture, creativity, and sustainable business. Culture House signifies Her Highness’s return to the private sector after successfully establishing the Fashion Commission at the Ministry of Culture. Princess Noura joined the Ministry of Culture in June 2019. She led Strategy Development for the fashion sector in the Kingdom of Saudi Arabia, building local and international partnerships with fashion institutions and nurturing Saudi fashion talent. She was part of the team that developed the Commission’s flagship outreach projects, including the Fashion Futures annual conference, digital platform, and mentorship program Saudi 100 Brands. Through her appointment as the Commission’s Ecosystem Integration & Program Delivery General Manager, Princess Noura oversaw the implementation of the strategy’s initiatives, ensuring their delivery at standards of excellence with measurable impact. Princess Noura’s entrepreneurial career commenced in 2009 in the United States. In 2015 she co-founded her first business, which focused on talent and lifestyle, before launching Global Fashion House, a fashion consultancy based in Riyadh. In April 2018, Princess Noura organized the Saudi Kingdom’s first fashion Week with this company, bringing together international and local stakeholders.

An internationally recognised cultural leader who promotes cultural diversity, gender equality, and peace through music and arts, Petrocelli is the Founder and President of EMMA for Peace (Euro-Mediterranean Music Academy), one of the largest organisation for the promotion of music diplomacy globally. Currently he serves as the Head of Dubai Opera, the main performing arts center in the UAE. In 2022, he was selected by the think tank Friends of Europe among the 40 most influential young personalities in Europe.